Pivot and Profit

Understanding the keywords your audiences searches for to find your business is one of the most common skills online. Common sense, right? When was the last time you found the key words you use in communicating to friends and business? Try this little test on yourself to find out what you are really saying to your audience. You are looking…

If everything is changing because of social and mobile, why do so many keep implementing an old and outdated digital strategy? It’s like the flat earth of the Internet – where people are experts in one thing like affiliate marketing or social media, but can’t connect the dots to the circular and abundant experience their target customers go through every…

If you don’t love your customer, someone else will. The words and actions you engage visitors with can show your love, yet there is something even more important you can get them to do, to support and guide them. Let’s apply love to your content marketing strategy, because it’s less about the content today, and more about the engagement and…

When I was learning math in school, teachers taught  a flat world based system (Euclidean), which is still taught today. Included in those lessons is the myth that the shortest distance between 2 points is a straight line. It’s the myth of the straight line, of predictability and stability surrounding a project business model, that most entrepreneurs try, and that…