Welcome To The New Media Game
When this research project began in 1994, it was all about connecting people to the right solution, in business and education. Here's how I started:
Now the game is going mobile, adding to the desktop computer screena and TV screens and countless other screens vying for people's attention.
Inside this resulting"ADD" of New Media, where people ping-pong between 5-10 different tasks/responsibilities/habits...it all adds up to behavior, what people do, and in business, knowing what your customers are doing is critical to your survival.
You need to make them stop. Listen, and hopefully ask for more...from you.
