Content marketing used to be blogs, audio, maybe a video here or there. Yet last year, according to research from the Content Council, content budgets went from 12.6% two years ago, to 23.6% of marketing budgets today – and … Read the rest
The biggest disruption is the way people receive their information, social updates, etc….moving from a world driven by TV”s and PC’s broadcasting, to one of tablets and smart phones connecting people wherever they are, and plugging these into the bigger … Read the rest
When a close friend says, sorry you’re only 1% of the way to your crowdfunding goal after 2 weeks, it makes me smile. Many base success on first reactions, rather than realizing it’s a process to roll out anything, crowdfunding … Read the rest
With the announcement of Facebook’s new advertising platform, it’s clear that the advertising between Google and Facebook is heating up. So what’s in it for you?
The purpose of this presentation is to take newcomers through a very basic … Read the rest
Understanding the keywords your audiences searches for to find your business is one of the most common skills online. Common sense, right?
When was the last … Read the rest
If everything is changing because of social and mobile, why do so many keep implementing an old and outdated digital strategy?
It’s like the flat earth of the Internet – where people are experts in one thing like affiliate marketing … Read the rest
If you don’t love your customer, someone else will.
The words and actions you engage visitors with can show your love, yet there is something even more important you can get them to do, to support and guide them.
Let’s … Read the rest
When I was learning math in school, teachers taught a flat world based system (Euclidean), which is still taught today. Included in those lessons is the myth that the shortest distance between 2 points is a straight line.
It’s … Read the rest
A while back a question was asked on Quora (and I answered, which inspired this post),
… Read the rest
What popular startup advice is plain wrong?
There seem to be an increasing number of startup ‘gurus’ along with more and more websites