Because content marketing tastes like my first cappucino in Florence

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As the nutty aroma of my first cappucino enveloped my senses, I walked into Florence, Italy for the first time – eyes wide open, shaking from the coffee and witnessing the wild breeze.

Remember the first time you visited a

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“We are not only what we read. We are how we read.”

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Irony Disclosure: Dr. Mani Sivasubramanian and I shared this discussion on

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4 Social Media Marketing Headlines Igniting “Attention Conversion”

4 Social Media Marketing Headlines Igniting “Attention Conversion”

I am scared to write this article, because so many people think they know what content marketing is, and how to write a headline.

I’m facing a powerful, polarizing bias based on taking sides, content versus marketing….you can’t be both!… Read the rest


Content Marketing Budgets Almost Double, Yet 48% Don’t Trust the Numbers [research data]

Content Marketing Budgets Almost Double, Yet 48% Don’t Trust the Numbers [research data]

Content marketing used to be blogs, audio, maybe a video here or there. Yet last year, according to research from the Content Council, content budgets went from 12.6% two years ago, to 23.6% of marketing budgets today – and … Read the rest

Posted on April 13th, by Declan Dunn in Content Marketing.
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What’s the biggest disruption in the Digital Ad and Marketing Industries?

What’s the biggest disruption in the Digital Ad and Marketing Industries?

The biggest disruption is the way people receive their information, social updates, etc….moving from a world driven by TV”s and PC’s broadcasting, to one of tablets and smart phones connecting people wherever they are, and plugging these into the bigger … Read the rest

Posted on July 28th, by Declan Dunn in Digital Marketing - Brevenue, Social Media Lead Generation.
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3 Essentials of Crowdfunding – Think and Grow Rich The Movies

3 Essentials of Crowdfunding – Think and Grow Rich The Movies

When a close friend says, sorry you’re only 1% of the way to your crowdfunding goal after 2 weeks, it makes me smile.  Many base success on first reactions, rather than realizing it’s a process to roll out anything, crowdfunding … Read the rest

Posted on August 21st, by Declan Dunn in Case Studies in New Media, Digital Marketing - Brevenue.


The Basics of Facebook Advertising – ChicoStart

The Basics of Facebook Advertising – ChicoStart

With the announcement of Facebook’s new advertising platform, it’s clear that the advertising between Google and Facebook is heating up. So what’s in it for you?

The purpose of this presentation is to take newcomers through a very basic … Read the rest

Posted on March 26th, by Declan Dunn in Uncategorized.
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You Are What You Think – Finding Your Own Keywords

You Are What You Think – Finding Your Own Keywords

Understanding the keywords your audiences searches for to find your business is one of the most common skills online. Common sense, right?

Facebook Ad Data for Declan Dunn's Profile

By your words, you’ll know yourself…and if you are talking too much about you.

When was the last … Read the rest


Brevenue – Leveraging the A.I.R. Your Customers Breathe

Brevenue – Leveraging the A.I.R. Your Customers Breathe

If everything is changing because of social and mobile, why do so many keep implementing an old and outdated digital strategy?

It’s like the flat earth of the Internet – where people are experts in one thing like affiliate marketing … Read the rest

Posted on February 25th, by Declan Dunn in Uncategorized.


Why Loving Your Customer is the Best Content Marketing Strategy – For You and The Audience

Why Loving Your Customer is the Best Content Marketing Strategy – For You and The Audience

If you don’t love your customer, someone else will.

The words and actions you engage visitors with can show your love, yet there is something even more important you can get them to do, to support and guide them.

Let’s … Read the rest

Posted on February 25th, by Declan Dunn in Digital Marketing - Brevenue, Social Media Lead Generation.