4 Content Strategy Lessons, 50 million visitors and 20 years later


You’ve heard about building communities by creating your own content, yet look around and except for a few celebrities and Interwebs celebrities, that model doesn’t often work because the audience is watching instead of participating.

In this podcast (edited from my Origin Story), I’m sharing the 4 lessons learned in building an organic community built entirely by content donated by the audience.

The true genius, the real experts, are your audience. And it’s not that hard to get them to share, and then get their friends to share more.

Take a listen and let me know your questions.



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