Case Studies in New Media
When a close friend says, sorry you’re only 1% of the way to your crowdfunding goal after 2 weeks, it makes me smile. Many base success on first reactions, rather than realizing it’s a process to roll out anything, crowdfunding … Read the rest
I love how this business grows and changes, waking you up to ideas you don’t see because they are either under the radar, or just not cool enough for everyone to blog about…like the recent G+ bandwagon.
What I’ve discovered, … Read the rest
Social media is a new layer of business being ignored by many, because many of the social media experts come from a PR background, while many performance marketers sit on the sidelines waiting for someone to prove how it works … Read the rest
Take a 48 year old American man with time and money, give him a game without end and virtual currency, and what do you get?
A cash cow called Zynga, whose various Facebook games … Read the rest
If you are not solving a problem, you are not relevant; if you are not a member of the market, the tribe you seek, how can you be relevant?
Seems like everyone must be an entrepreneur these days, from those … Read the rest
Sifting through the huzzah and the social hollerbaloo about Groupon’s IPO, I realize a simple fact. Everyone is trying to explain why Daily Deals are bad for merchants and consumers, which might be true.
Any performance marketer with any experience … Read the rest
Every few years someone announces the death of email, and yet email continues to be a powerful marketing tool. The 50% increase in the headline (measured by effects on traffic AND sales in some cases, as well as list activity, … Read the rest
You think entrepreneurs are just lucky? Sure, a little luck is always involved in terms of timing and your market acting on the solution you provide to their problem.
Most entrepreneurs create their … Read the rest
Given a choice, would you prefer to email or not email?
Many, many social media people I know hate email personally, and avoid it – they make a choice not to email. Given that so many people open emails on … Read the rest
What’s Your Facebook Farmville Water? Why Farmville (LG>DP) is Changing Your Business Into Games with Rewards
Farmville and Cityville make tons of revenue for Zynga, and still many traditional marketers are asking how? After all, I like many of you, don’t spend my time on Farmville, and get annoyed by the messages inviting me to play … Read the rest