Content Marketing

Mini Facebook marketing case study and Growth Generation podcast #2

Mini Facebook marketing case study and Growth Generation podcast #2

What can Facebook marketing and Audience Insights teach you about growth marketing?

Facebook marketing continues to grow, morph, … Read the rest


Growth marketing: What is the Growth Generation Podcast about?

Growth marketing: What is the Growth Generation Podcast about?

What are the Growth Experiences that drive growth marketing?

Growth Generation is about creating 3 growth marketing experiences; your … Read the rest


Culture Sculpture Podcast – The Origin Story

Culture Sculpture Podcast – The Origin Story

You want to share your story, so you begin writing it down, separate from your audience. You try to … Read the rest


4 Content Strategy Lessons, 50 million visitors and 20 years later

You’ve heard about building communities by creating your own content, yet look around and except for a few … Read the rest

Because content marketing tastes like my first cappucino in Florence

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As the nutty aroma of my first cappucino enveloped my senses, I walked into Florence, Italy for the first time – eyes wide open, shaking from the coffee and witnessing the wild breeze.

Remember the first time you visited a

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“We are not only what we read. We are how we read.”

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Irony Disclosure: Dr. Mani Sivasubramanian and I shared this discussion on

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4 Social Media Marketing Headlines Igniting “Attention Conversion”

4 Social Media Marketing Headlines Igniting “Attention Conversion”

I am scared to write this article, because so many people think they know what content marketing is, and how to write a headline.

I’m facing a powerful, polarizing bias based on taking sides, content versus marketing….you can’t be both!… Read the rest


Content Marketing Budgets Almost Double, Yet 48% Don’t Trust the Numbers [research data]

Content Marketing Budgets Almost Double, Yet 48% Don’t Trust the Numbers [research data]

Content marketing used to be blogs, audio, maybe a video here or there. Yet last year, according to research from the Content Council, content budgets went from 12.6% two years ago, to 23.6% of marketing budgets today – and … Read the rest

Posted on April 13th, by Declan Dunn in Content Marketing.
Comments Off on Content Marketing Budgets Almost Double, Yet 48% Don’t Trust the Numbers [research data]