When I read people talking about huge amounts of traffic, big email lists, and tons of Facebook Fans, it makes me laugh. Understand that I have built an email list with 10 million, and generated over 50 million visitors to a site...back in the day. The key is, back in the day; today with the impact of social media, and more and more choices, the
Digital Marketing - Brevenue
3 Myths of Viral Marketing Exposed – You Don’t Have to Be Weird to be Viral!
Everything you assume about viral marketing is likely wrong... OK, maybe not everything! But if you think that simply putting kittens, puppies, beautiful women, or severely weird stuff out there will automatically make something viral, you're missing the point. And if you think your product or service is so great that people will just talk about it,
The Real Contextual Marketing – How to Get Recommended By Others – Creating the Context for Referrals
If you've read any of my articles on social media (like Brevenue or Social Media Lead Generation), you know that referrals are what drive business today. How do you get a referral, one that generates revenue, or even better, get recommended? Please check out this video for a quick overview of how I've done it in the affiliate world, and am applying this
MySpace, the Tragedy of the Commons, and Facebook’s Future
As MySpace descends from leader of social networking to being part of an advertising network, it sparked a question in my mind.... Could something similar happen to Facebook? Does social media create short term networks which erode, and what causes their erosion? This sparked a great discussion on Facebook, and Paul Lemberg referenced an older,
Trust is the New Currency – The True Impact of Social Media (Pivot and Profit Podcast)
Do people TRUST your business? In the old days, like 5 years ago, trust wasn't such a big issue, because there was a distance between you and the audience. That distance is gone, which is why trust is becoming the new currency. When someone looks at your profile on social media today, they evaluate your Twitter updates, your marketing messages,
The Facebook Ad Formula – Show Them How to Turn from Friends into Likes (THEN Customers)
The impact of social media is most felt by the amazing control Facebook has over it's huge audience, by some estimates up to 25% of all Internet traffic results from Facebook. So what do most business people start thinking? How can I make sales, and the good news is, you can make sales if you understand that social media is about lead generation, from
