Social Media Lead Generation

Is Social Media Really Social? From Google Plus to Facebook to Twitter, the Vocal Minority Dominate

Is Social Media Really Social? From Google Plus to Facebook to Twitter, the Vocal Minority Dominate

What I’m about to write will offend anyone drinking the social media Kool Aid, and yes I drank it sporadically, but let’s get real.

Is social media really social, when a vocal minority of 10% dominate the conversation? Listen to … Read the rest


The 1% Rule – Zynga, Virtual Currency, and Facebook for Baby Boomers

The 1% Rule – Zynga, Virtual Currency, and Facebook for Baby Boomers

Zynga, Virtual Currency, Facebook, and the New Gaming Paradigm

This is your brain on Zynga.

Take a 48 year old American man with time and money, give him a game without end and virtual currency, and what do you get?

A cash cow called Zynga, whose various Facebook games … Read the rest


3 Myths of Viral Marketing Exposed – You Don’t Have to Be Weird to be Viral!

3 Myths of Viral Marketing Exposed – You Don’t Have to Be Weird to be Viral!

Everything you assume about viral marketing is likely wrong…

OK, maybe not everything! But if you think that simply putting kittens, puppies, beautiful women, or severely weird stuff out there will automatically make something viral, you’re missing the point.

And … Read the rest


The Real Contextual Marketing – How to Get Recommended By Others – Creating the Context for Referrals

The Real Contextual Marketing – How to Get Recommended By Others – Creating the Context for Referrals

If you’ve read any of my articles on social media (like Brevenue or Social Media Lead Generation), you know that referrals are what drive business today.

How do you get a referral, one that generates revenue, or even … Read the rest


MySpace, the Tragedy of the Commons, and Facebook’s Future

MySpace, the Tragedy of the Commons, and Facebook’s Future

As MySpace descends from leader of social networking to being part of an advertising network, it sparked a question in my mind….

Could something similar happen to Facebook?  Does social media create short term networks which erode, and what causes … Read the rest


Trust is the New Currency – The True Impact of Social Media (Pivot and Profit Podcast)

Do people TRUST your business?

In the old days, like 5 years ago, trust wasn’t such a big issue, because there was a distance between you and the audience.  That distance is gone, which is why trust is becoming the … Read the rest

The Facebook Ad Formula – Show Them How to Turn from Friends into Likes (THEN Customers)

The impact of social media is most felt by the amazing control Facebook has over it’s huge audience, by some estimates up to 25% of all Internet traffic results from Facebook.

So what do most business people start thinking? How … Read the rest

The Good Leak is Missing: Why Daily Deals & Groupons Need a new Business Model and Won’t Scale

Deals businesses like Groupon are based on an old model of rewards rewarding leakage, instead of participation.

Leaks sink ships, leaks in business usually cause you to sink, yet there is one leak that is good…this followup to my article Read the rest

Lead Generation Basics: Everything You Do Now is Lead Gen First, Sell Second

Lead Generation Basics: Everything You Do Now is Lead Gen First, Sell Second

Every time someone downloads a mobile app, fills in an email request online, or even signs up in social media to connect with you, all of these are forms of lead generation.

Which is why I’m sharing this article with … Read the rest


50% Increase With The 5-Minute Drill – Unleash Subs and Traffic by Automating Email

Every few years someone announces the death of email, and yet email continues to be a powerful marketing tool.  The 50% increase in the headline (measured by effects on traffic AND sales in some cases, as well as list activity, … Read the rest