Social Media Lead Generation
What I’m about to write will offend anyone drinking the social media Kool Aid, and yes I drank it sporadically, but let’s get real.
Is social media really social, when a vocal minority of 10% dominate the conversation? Listen to … Read the rest
Take a 48 year old American man with time and money, give him a game without end and virtual currency, and what do you get?
A cash cow called Zynga, whose various Facebook games … Read the rest
Everything you assume about viral marketing is likely wrong…
OK, maybe not everything! But if you think that simply putting kittens, puppies, beautiful women, or severely weird stuff out there will automatically make something viral, you’re missing the point.
And … Read the rest
The Real Contextual Marketing – How to Get Recommended By Others – Creating the Context for Referrals
How do you get a referral, one that generates revenue, or even … Read the rest
As MySpace descends from leader of social networking to being part of an advertising network, it sparked a question in my mind….
Could something similar happen to Facebook? Does social media create short term networks which erode, and what causes … Read the rest
Do people TRUST your business?
In the old days, like 5 years ago, trust wasn’t such a big issue, because there was a distance between you and the audience. That distance is gone, which is why trust is becoming the … Read the rest
The impact of social media is most felt by the amazing control Facebook has over it’s huge audience, by some estimates up to 25% of all Internet traffic results from Facebook.
So what do most business people start thinking? How … Read the rest
Every time someone downloads a mobile app, fills in an email request online, or even signs up in social media to connect with you, all of these are forms of lead generation.
Which is why I’m sharing this article with … Read the rest
Every few years someone announces the death of email, and yet email continues to be a powerful marketing tool. The 50% increase in the headline (measured by effects on traffic AND sales in some cases, as well as list activity, … Read the rest