Viral-Email Lead Generation

3 Myths of Viral Marketing Exposed – You Don’t Have to Be Weird to be Viral!

3 Myths of Viral Marketing Exposed – You Don’t Have to Be Weird to be Viral!

Everything you assume about viral marketing is likely wrong…

OK, maybe not everything! But if you think that simply putting kittens, puppies, beautiful women, or severely weird stuff out there will automatically make something viral, you’re missing the point.

And … Read the rest


The Real Contextual Marketing – How to Get Recommended By Others – Creating the Context for Referrals

The Real Contextual Marketing – How to Get Recommended By Others – Creating the Context for Referrals

If you’ve read any of my articles on social media (like Brevenue or Social Media Lead Generation), you know that referrals are what drive business today.

How do you get a referral, one that generates revenue, or even … Read the rest


The Facebook Ad Formula – Show Them How to Turn from Friends into Likes (THEN Customers)

The impact of social media is most felt by the amazing control Facebook has over it’s huge audience, by some estimates up to 25% of all Internet traffic results from Facebook.

So what do most business people start thinking? How … Read the rest

The Good Leak is Missing: Why Daily Deals & Groupons Need a new Business Model and Won’t Scale

Deals businesses like Groupon are based on an old model of rewards rewarding leakage, instead of participation.

Leaks sink ships, leaks in business usually cause you to sink, yet there is one leak that is good…this followup to my article Read the rest

Why Groupon’s Deal Sucks for Groupon – The Achilles Heel of Margin

Sifting through the huzzah and the social hollerbaloo about Groupon’s IPO, I realize a simple fact. Everyone is trying to explain why Daily Deals are bad for merchants and consumers, which might be true.

Any performance marketer with any experience … Read the rest

Lead Generation Basics: Everything You Do Now is Lead Gen First, Sell Second

Lead Generation Basics: Everything You Do Now is Lead Gen First, Sell Second

Every time someone downloads a mobile app, fills in an email request online, or even signs up in social media to connect with you, all of these are forms of lead generation.

Which is why I’m sharing this article with … Read the rest


50% Increase With The 5-Minute Drill – Unleash Subs and Traffic by Automating Email

Every few years someone announces the death of email, and yet email continues to be a powerful marketing tool.  The 50% increase in the headline (measured by effects on traffic AND sales in some cases, as well as list activity, … Read the rest

Facebook’s EdgeRank Compared to PageRank – An Early Point of View

Facebook’s EdgeRank Compared to PageRank – An Early Point of View

Facebook’s EdgeRank has got people buzzing, mostly about what we all don’t know. If you want an excellent overview of Facebook’s EdgeRank go here, and let me sum up just a few of the basic points before diving into … Read the rest


6 Keys To Unleashing Your Email Without Being a Spammer

Given a choice, would you prefer to email or not email?

Many, many social media people I know hate email personally, and avoid it – they  make a choice not to email. Given that so many people open emails on … Read the rest

New Media Niche Discovery #2 – Spiritual Cinema Circle Audio Interview (You Don’t Have to Spray to Succeed)

Clock2.gifI think being mainstream is probably a detriment.  You don’t have a particular audience to go for so you do what the movie studios

Read the rest