Viral-Email Lead Generation
Everything you assume about viral marketing is likely wrong…
OK, maybe not everything! But if you think that simply putting kittens, puppies, beautiful women, or severely weird stuff out there will automatically make something viral, you’re missing the point.
And … Read the rest
The Real Contextual Marketing – How to Get Recommended By Others – Creating the Context for Referrals
How do you get a referral, one that generates revenue, or even … Read the rest
The impact of social media is most felt by the amazing control Facebook has over it’s huge audience, by some estimates up to 25% of all Internet traffic results from Facebook.
So what do most business people start thinking? How … Read the rest
Sifting through the huzzah and the social hollerbaloo about Groupon’s IPO, I realize a simple fact. Everyone is trying to explain why Daily Deals are bad for merchants and consumers, which might be true.
Any performance marketer with any experience … Read the rest
Every time someone downloads a mobile app, fills in an email request online, or even signs up in social media to connect with you, all of these are forms of lead generation.
Which is why I’m sharing this article with … Read the rest
Every few years someone announces the death of email, and yet email continues to be a powerful marketing tool. The 50% increase in the headline (measured by effects on traffic AND sales in some cases, as well as list activity, … Read the rest
Facebook’s EdgeRank has got people buzzing, mostly about what we all don’t know. If you want an excellent overview of Facebook’s EdgeRank go here, and let me sum up just a few of the basic points before diving into … Read the rest
Given a choice, would you prefer to email or not email?
Many, many social media people I know hate email personally, and avoid it – they make a choice not to email. Given that so many people open emails on … Read the rest
New Media Niche Discovery #2 – Spiritual Cinema Circle Audio Interview (You Don’t Have to Spray to Succeed)
… Read the rest
“I think being mainstream is probably a detriment. You don’t have a particular audience to go for