As the nutty aroma of my first cappucino enveloped my senses, I walked into Florence, Italy for the first time – eyes wide open, shaking from the coffee and witnessing the wild breeze.
Remember the first time you visited a
4 Social Media Marketing Headlines Igniting “Attention Conversion”
I am scared to write this article, because so many people think they know what content marketing is, and how to write a headline.
I’m facing a powerful, polarizing bias based on taking sides, content versus marketing….you can’t be both!… Read the rest
Content Marketing Budgets Almost Double, Yet 48% Don’t Trust the Numbers [research data]
Content marketing used to be blogs, audio, maybe a video here or there. Yet last year, according to research from the Content Council, content budgets went from 12.6% two years ago, to 23.6% of marketing budgets today – and … Read the rest
What’s the biggest disruption in the Digital Ad and Marketing Industries?
The biggest disruption is the way people receive their information, social updates, etc….moving from a world driven by TV”s and PC’s broadcasting, to one of tablets and smart phones connecting people wherever they are, and plugging these into the bigger … Read the rest
