Is Social Media Really Social? From Google Plus to Facebook to Twitter, the Vocal Minority Dominate
What I’m about to write will offend anyone drinking the social media Kool Aid, and yes I drank it sporadically, but let’s get real.
Is social media really social, when a vocal minority of 10% dominate the conversation? Listen to … Read the rest
The 1% Rule – Zynga, Virtual Currency, and Facebook for Baby Boomers
Take a 48 year old American man with time and money, give him a game without end and virtual currency, and what do you get?
A cash cow called Zynga, whose various Facebook games like Cityville and Farmville are generating … Read the rest
The Quality Quandary – The Biggest Mistake Entrepreneur’s Make (Because Less Really is More – Pivot and Profit)
When I read people talking about huge amounts of traffic, big email lists, and tons of Facebook Fans, it makes me laugh.
Understand that I have built an email list with 10 million, and generated over 50 million visitors to … Read the rest
3 Myths of Viral Marketing Exposed – You Don’t Have to Be Weird to be Viral!
Everything you assume about viral marketing is likely wrong…
OK, maybe not everything! But if you think that simply putting kittens, puppies, beautiful women, or severely weird stuff out there will automatically make something viral, you’re missing the point.
And … Read the rest
The Real Contextual Marketing – How to Get Recommended By Others – Creating the Context for Referrals
If you’ve read any of my articles on social media (like Brevenue or Social Media Lead Generation), you know that referrals are what drive business today.
How do you get a referral, one that generates revenue, or even … Read the rest
MySpace, the Tragedy of the Commons, and Facebook’s Future
As MySpace descends from leader of social networking to being part of an advertising network, it sparked a question in my mind….
Could something similar happen to Facebook? Does social media create short term networks which erode, and what causes … Read the rest