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Latest Updates
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Mobile Lead Generation Archive
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Google Plus – It’s Not Just Social, It’s Mobile And Targeted (Why Comparisons to Facebook are Off)
Posted on July 15, 2011 | No CommentsCount me as one of the Google Plus fans (G+), with a lean interface and easy to manage Circles of friends that is unique in what it offers… The challenge is many people’s perception, defining the social world in terms of Facebook and Twitter. Comparisons are not adequate to describe what’s going on here, and both of the social stalwarts... -
Lead Generation Basics: Everything You Do Now is Lead Gen First, Sell Second
Posted on June 6, 2011 | No CommentsEvery time someone downloads a mobile app, fills in an email request online, or even signs up in social media to connect with you, all of these are forms of lead generation. Which is why I’m sharing this article with you, for the many who don’t really understand what Lead Generation entails, or even means! (For those who do, check... -
Android Apps and Mobile Lead Generation – What Works and What Doesn’t…So Far
Posted on May 4, 2011 | 2 CommentsSince Android is the fastest growing mobile system, you’d think that goal number 1 for anyone is reaching those users. In looking at what’s working and what’s not, you quickly find that Android’s diversity right now is also the challenge to you, the business wanting to get their app in front of users, because: The App Store: With Android, unlike... -
New Media Game Discovery #1: 500% Email Increase Because of Mobile
Posted on August 27, 2009 | 1 CommentThe New Media Game is happening right now, even if you want to ignore it. People are going online via mobile phones and it is affecting email.
In this first case study from MyDentalChannel.com (disclosure; client of DunnDirectMedia), you'll see how a dentist increased his email performance by 500%. How did he do it? Because he is the customer he is targeting -- fellow dentists -- he realized that email was not reaching the audience because most of them are in front of mobile phones, not computers.