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Social Media Lead Generation Archive
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The 3 Tiers of Social Media Partnerships and Virtual Currency – Zynga & Facebook
Posted on July 18, 2011 | No CommentsBufferSocial media is a new layer of business being ignored by many, because many of the social media experts come from a PR background, while many performance marketers sit on... -
Google Plus – It’s Not Just Social, It’s Mobile And Targeted (Why Comparisons to Facebook are Off)
Posted on July 15, 2011 | No CommentsBufferCount me as one of the Google Plus fans (G+), with a lean interface and easy to manage Circles of friends that is unique in what it offers… The challenge... -
Is Social Media Really Social? From Google Plus to Facebook to Twitter, the Vocal Minority Dominate
Posted on July 13, 2011 | 4 CommentsBufferWhat I’m about to write will offend anyone drinking the social media Kool Aid, and yes I drank it sporadically, but let’s get real. Is social media really social, when... -
The 1% Rule – Zynga, Virtual Currency, and Facebook for Baby Boomers
Posted on July 11, 2011 | No CommentsBuffer Take a 48 year old American man with time and money, give him a game without end and virtual currency, and what do you get? A cash cow called... -
3 Myths of Viral Marketing Exposed – You Don’t Have to Be Weird to be Viral!
Posted on July 5, 2011 | No CommentsBufferEverything you assume about viral marketing is likely wrong… OK, maybe not everything! But if you think that simply putting kittens, puppies, beautiful women, or severely weird stuff out there... -
The Real Contextual Marketing – How to Get Recommended By Others – Creating the Context for Referrals
Posted on June 30, 2011 | No CommentsBufferIf you’ve read any of my articles on social media (like Brevenue or Social Media Lead Generation), you know that referrals are what drive business today. How do you get... -
MySpace, the Tragedy of the Commons, and Facebook’s Future
Posted on June 28, 2011 | No CommentsBufferAs MySpace descends from leader of social networking to being part of an advertising network, it sparked a question in my mind…. Could something similar happen to Facebook? Does social... -
Trust is the New Currency – The True Impact of Social Media (Pivot and Profit Podcast)
Posted on June 23, 2011 | 3 CommentsBufferDo people TRUST your business? In the old days, like 5 years ago, trust wasn’t such a big issue, because there was a distance between you and the audience. That... -
The Facebook Ad Formula – Show Them How to Turn from Friends into Likes (THEN Customers)
Posted on June 21, 2011 | 3 CommentsBufferThe impact of social media is most felt by the amazing control Facebook has over it’s huge audience, by some estimates up to 25% of all Internet traffic results from... -
The Good Leak is Missing: Why Daily Deals & Groupons Need a new Business Model and Won’t Scale
Posted on June 14, 2011 | No CommentsBufferDeals businesses like Groupon are based on an old model of rewards rewarding leakage, instead of participation. Leaks sink ships, leaks in business usually cause you to sink, yet there...
