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Viral-Email Lead Generation Archive
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3 Myths of Viral Marketing Exposed – You Don’t Have to Be Weird to be Viral!
Posted on July 5, 2011 | No CommentsBufferEverything you assume about viral marketing is likely wrong… OK, maybe not everything! But if you think that simply putting kittens, puppies, beautiful women, or severely weird stuff out there... -
The Real Contextual Marketing – How to Get Recommended By Others – Creating the Context for Referrals
Posted on June 30, 2011 | No CommentsBufferIf you’ve read any of my articles on social media (like Brevenue or Social Media Lead Generation), you know that referrals are what drive business today. How do you get... -
The Facebook Ad Formula – Show Them How to Turn from Friends into Likes (THEN Customers)
Posted on June 21, 2011 | 3 CommentsBufferThe impact of social media is most felt by the amazing control Facebook has over it’s huge audience, by some estimates up to 25% of all Internet traffic results from... -
The Good Leak is Missing: Why Daily Deals & Groupons Need a new Business Model and Won’t Scale
Posted on June 14, 2011 | No CommentsBufferDeals businesses like Groupon are based on an old model of rewards rewarding leakage, instead of participation. Leaks sink ships, leaks in business usually cause you to sink, yet there... -
Why Groupon’s Deal Sucks for Groupon – The Achilles Heel of Margin
Posted on June 8, 2011 | 5 CommentsBufferSifting through the huzzah and the social hollerbaloo about Groupon’s IPO, I realize a simple fact. Everyone is trying to explain why Daily Deals are bad for merchants and consumers,... -
Lead Generation Basics: Everything You Do Now is Lead Gen First, Sell Second
Posted on June 6, 2011 | No CommentsBufferEvery time someone downloads a mobile app, fills in an email request online, or even signs up in social media to connect with you, all of these are forms of... -
50% Increase With The 5-Minute Drill – Unleash Subs and Traffic by Automating Email
Posted on May 31, 2011 | 2 CommentsBufferEvery few years someone announces the death of email, and yet email continues to be a powerful marketing tool. The 50% increase in the headline (measured by effects on traffic... -
Facebook’s EdgeRank Compared to PageRank – An Early Point of View
Posted on May 12, 2011 | No CommentsBufferFacebook’s EdgeRank has got people buzzing, mostly about what we all don’t know. If you want an excellent overview of Facebook’s EdgeRank go here, and let me sum up just a... -
6 Keys To Unleashing Your Email Without Being a Spammer
Posted on May 10, 2011 | No CommentsBufferGiven a choice, would you prefer to email or not email? Many, many social media people I know hate email personally, and avoid it – they make a choice not... -
New Media Niche Discovery #2 – Spiritual Cinema Circle Audio Interview (You Don’t Have to Spray to Succeed)
Posted on September 2, 2009 | 1 CommentBuffer“I think being mainstream is probably a detriment. You don’t have a particular audience to go for so you do what the movie studios do, you have to spray everybody,...
