You want to share your story, so you begin writing it down, separate from your audience. You try to deliver something to make them notice.
What you’re doing is pitching darts at a target that doesn’t exist, because the dynamic nature of content marketing and social media means the old ways don’t work.
Broadcasting tons of content is one old way that is dying, being replaced by a focus on listening, responding, and following up.
In this first podcast, I share my Origin Story, how I learned to build a community teaching 50 million teachers and students with no funding, and no original content.
It’s called Culture Sculpture, letting the audience share their story, and a weekly podcast.
What’s your story?