Podcast: Play in new window | Download | Embed
Interviews are one of the best ways to generate content and connect you to people in this world increasingly driven by social media. What I found in my mentoring over the past 5 years is that most people – myself included – really didn’t know how to conduct an interview, how to make it flow, and most importantly how to listen.
I’m sharing this video excerpt – focusing on How to Create an Interview That Generates Results & Joint Ventures PDF document that accompanies this…feel free to download this and use it to set up your next interviews.
While this video whitepaper shares my viewpoint, the most important insight for me is to develop your listening skills and to ask good questions, and make the person you are interviewing feel comfortable and in a place where they can share their insights, their talents, and most importantly, helps them really let you know how it works for them.
Watch the video, you can also download the audio only version here.
I’m sure you have questions about interviewing other people, via Skype, video, etc….I’ve found that with longer interviews unless you can include some visuals, it’s best to share it as audio. What’s your biggest challenge with interviews? Can I help shed some answers to your questions?
If you’d like to know how to use email effectively, in conjunction with this video, check out this post
Culture Sculpture Podcast – The Origin Story
Podcast: Play in new window | Download | Embed
You want to share your story, so you begin writing it down, separate from your audience. You try to deliver something to make them notice. What you’re doing is pitching darts at a target that doesn’t exist, because the dynamic nature of content marketing and social media means the old ways don’t work. Broadcasting tons […]
4 Content Strategy Lessons, 50 million visitors and 20 years later
Podcast: Play in new window | Download | Embed
You’ve heard about building communities by creating your own content, yet look around and except for a few celebrities and Interwebs celebrities, that model doesn’t often work because the audience is watching instead of participating. In this podcast (edited from my Origin Story), I’m sharing the 4 lessons learned in building an organic community built […]
Because content marketing tastes like my first cappucino in Florence
As the nutty aroma of my first cappucino enveloped my senses, I walked into Florence, Italy for the first time – eyes wide open, shaking from the coffee and witnessing the wild breeze. Remember the first time you visited a place where every sight, sound, and action seemed so special? Because when you visit a new […]
“We are not only what we read. We are how we read.”
You’re invited to briefly dive, instead of another listicle or inspiring weekend vision….into a new discussion, from an article written in 2008 that struck a nerve even more today. Irony Disclosure: Dr. Mani Sivasubramanian and I shared this discussion on Facebook – between pictures of food and cats. “We are not only what we read. We are how we read.” Maryanne […]
