The New Media Game is happening right now, even if you want to ignore it. People are going online via mobile phones and it is affecting email.
In this first case study from MyDentalChannel.com (disclosure; client of DunnDirectMedia), you’ll see how a dentist increased his email performance by 500%. How did he do it? Because he is the customer he is targeting — fellow dentists — he realized that email was not reaching the audience because most of them are in front of mobile phones, not computers.
Plus download the Email PDF , to help you if you are new to email and to help improve your results even if you think you know it all.
http://www.dunndirectmedia.com/pdf/NewMediaGameDiscovery1.pdf
Each week we’ll share case studies, some from our clients and others we will evaluate from others, to let you know the best ways to grow your business.
It’s not just the economy, it’s the way you market that is changing. Be sure you adapt and don’t assume that people will be sitting in front of computers all the time, especially if you have a busy, B2B niche audience like dentists.
How is New Media affecting your business?
Peace
Declan
The New Media Game is happening right now, even if you want to ignore it. People are going online via mobile phones and it is affecting email.
In this first case study from MyDentalChannel.com (disclosure; client of DunnDirectMedia, site is no longer live), you’ll see how a dentist increased his email performance by 500%. How did he do it? Because he is the customer he is targeting — fellow dentists — he realized that email was not reaching the audience because most of them are in front of mobile phones, not computers.
Download the Email PDF , to help you if you are new to email and to help improve your results even if you think you know it all.
http://www.dunndirectmedia.com/pdf/NewMediaGameDiscovery1.pdf
Each week we’ll share case studies, some from our clients and others we will evaluate from others, to let you know the best ways to grow your business.
It’s not just the economy, it’s the way you market that is changing. Be sure you adapt and don’t assume that people will be sitting in front of computers all the time, especially if you have a busy, B2B niche audience like dentists.
How is New Media affecting your business?
Peace
Declan
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