The 1% Rule – Zynga, Virtual Currency, and Facebook for Baby Boomers

The 1% Rule – Zynga, Virtual Currency, and Facebook for Baby Boomers

Zynga, Virtual Currency, Facebook, and the New Gaming Paradigm

This is your brain on Zynga.

Take a 48 year old American man with time and money, give him a game without end and virtual currency, and what do you get?

A cash cow called Zynga, whose various Facebook games … Read the rest


The Quality Quandary – The Biggest Mistake Entrepreneur’s Make (Because Less Really is More – Pivot and Profit)

The Quality Quandary – The Biggest Mistake Entrepreneur’s Make (Because Less Really is More – Pivot and Profit)

When I read people talking about huge amounts of traffic, big email lists, and tons of Facebook Fans, it makes me laugh.

Understand that I have built an email list with 10 million, and generated over 50 million visitors to … Read the rest


3 Myths of Viral Marketing Exposed – You Don’t Have to Be Weird to be Viral!

3 Myths of Viral Marketing Exposed – You Don’t Have to Be Weird to be Viral!

Everything you assume about viral marketing is likely wrong…

OK, maybe not everything! But if you think that simply putting kittens, puppies, beautiful women, or severely weird stuff out there will automatically make something viral, you’re missing the point.

And … Read the rest


The Real Contextual Marketing – How to Get Recommended By Others – Creating the Context for Referrals

The Real Contextual Marketing – How to Get Recommended By Others – Creating the Context for Referrals

If you’ve read any of my articles on social media (like Brevenue or Social Media Lead Generation), you know that referrals are what drive business today.

How do you get a referral, one that generates revenue, or even … Read the rest


MySpace, the Tragedy of the Commons, and Facebook’s Future

MySpace, the Tragedy of the Commons, and Facebook’s Future

As MySpace descends from leader of social networking to being part of an advertising network, it sparked a question in my mind….

Could something similar happen to Facebook?  Does social media create short term networks which erode, and what causes … Read the rest


Trust is the New Currency – The True Impact of Social Media (Pivot and Profit Podcast)

Do people TRUST your business?

In the old days, like 5 years ago, trust wasn’t such a big issue, because there was a distance between you and the audience.  That distance is gone, which is why trust is becoming the … Read the rest

The Facebook Ad Formula – Show Them How to Turn from Friends into Likes (THEN Customers)

The impact of social media is most felt by the amazing control Facebook has over it’s huge audience, by some estimates up to 25% of all Internet traffic results from Facebook.

So what do most business people start thinking? How … Read the rest

The Good Leak is Missing: Why Daily Deals & Groupons Need a new Business Model and Won’t Scale

Deals businesses like Groupon are based on an old model of rewards rewarding leakage, instead of participation.

Leaks sink ships, leaks in business usually cause you to sink, yet there is one leak that is good…this followup to my article Read the rest

The 3 Primal Forces of Entrepreneurs – Pivot and Profit Podcast

If you are not solving a problem, you are not relevant; if you are not a member of the market, the tribe you seek, how can you be relevant?

Seems like everyone must be an entrepreneur these days, from those … Read the rest

Why Groupon’s Deal Sucks for Groupon – The Achilles Heel of Margin

Sifting through the huzzah and the social hollerbaloo about Groupon’s IPO, I realize a simple fact. Everyone is trying to explain why Daily Deals are bad for merchants and consumers, which might be true.

Any performance marketer with any experience … Read the rest