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- Why Loving Your Customer is the Best Content Marketing Strategy – For You and The Audience
- Pivots and The Flat Earth Syndrome: When the Shortest Distance is Not a Straight Line
- How to Avoid the 2 Worst Pieces of Advice as an Entrepreneur and Startup
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Posted on July 18, 2011 | No CommentsSocial media is a new layer of business being ignored by many, because many of the social media experts come from a PR background, while many performance marketers sit on the sidelines waiting for someone to prove how it works so they can replicate it. Trying to understand the Zynga IPO, and how Facebook monetizes its traffic, demands a new...
Posted on May 16, 2011 | No CommentsSocial media is shifting so much of what people do online, that the term Internet has almost become out of date. People access who they want when they want wherever they are…and they are looking to have fun, not solve problems. Yet many of the smartest people in this industry are still focused only on what they say is proven,...
Posted on May 2, 2011 | 2 CommentsI’m afraid to share this article, because in marketing, all we do is talk about clicks, and honestly, it’s all we many marketers really believe in. I saw it at a recent AdTech, where speakers talk about the shifts of social media and mobile, then say they are not proven, with the measuring stick being the click and immediate conversion....