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The 3 Tiers of Social Media Partnerships and Virtual Currency – Zynga & Facebook

The 3 Tiers of Social Media Partnerships and Virtual Currency – Zynga & Facebook

Social media is a new layer of business being ignored by many, because many of the social media experts come from a PR background, while many performance marketers sit on the sidelines waiting for someone to prove how it works … Read the rest


Social Media Conversion: From Pleasure to Business (Pivot and Profit Podcast)

Social Media Conversion: From Pleasure to Business (Pivot and Profit Podcast)

Social media is shifting so much of what people do online, that the term Internet has almost become out of date. People access who they want when they want wherever they are…and they are looking to have fun, not solve … Read the rest


Beyond the Flat World of Clicks – The First Measure is Referrals and Rewards

I’m afraid to share this article, because in marketing, all we do is talk about clicks, and honestly, it’s all we many marketers really believe in. I saw it at a recent AdTech, where speakers talk about the shifts … Read the rest