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Declan Dunn

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Why Groupon’s Deal Sucks for Groupon – The Achilles Heel of Margin

Why Groupon’s Deal Sucks for Groupon – The Achilles Heel of Margin

Sifting through the huzzah and the social hollerbaloo about Groupon's IPO, I realize a simple fact. Everyone is trying to explain why Daily Deals are bad for merchants and consumers, which might be true. Any performance marketer with any experience will know that Daily Deals suck for Groupon because of their margins, and that is the real weakness here. It

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Filed Under: Case Studies in New Media, Digital Marketing - Brevenue, Viral-Email Lead Generation Tagged With: daily deals, email marketing, groupon, performance marketing

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Recent Posts

  • Goal Setting in 2018 – Adapt and make your goals prove themselves true.
  • Mini Facebook marketing case study and Growth Generation podcast #2
  • Growth marketing: What is the Growth Generation Podcast about?
  • Culture Sculpture Podcast – The Origin Story
  • 4 Content Strategy Lessons, 50 million visitors and 20 years later

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The Growth Generation Method

Simply Responsive LLC
2485 Notre Dame Blvd. Suite 370 #35
Chico, CA.
(530) 235-6331

Recent Posts

  • Goal Setting in 2018 – Adapt and make your goals prove themselves true.
  • Mini Facebook marketing case study and Growth Generation podcast #2
  • Growth marketing: What is the Growth Generation Podcast about?
  • Culture Sculpture Podcast – The Origin Story
  • 4 Content Strategy Lessons, 50 million visitors and 20 years later

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Declan Dunn
  • About
  • Growth Blog
  • Recommendations
  • Contact

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