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New Media Game Discovery #1: 500% Email Increase Because of Mobile
Posted on August 27, 2009 | 1 CommentThe New Media Game is happening right now, even if you want to ignore it. People are going online via mobile phones and it is affecting email.
In this first case study from MyDentalChannel.com (disclosure; client of DunnDirectMedia), you'll see how a dentist increased his email performance by 500%. How did he do it? Because he is the customer he is targeting -- fellow dentists -- he realized that email was not reaching the audience because most of them are in front of mobile phones, not computers.