email marketing Archive

  • BufferWhen I read people talking about huge amounts of traffic, big email lists, and tons of Facebook Fans, it makes me laugh. Understand that I have built an email list...

    The Quality Quandary – The Biggest Mistake Entrepreneur’s Make (Because Less Really is More – Pivot and Profit)

    BufferWhen I read people talking about huge amounts of traffic, big email lists, and tons of Facebook Fans, it makes me laugh. Understand that I have built an email list...

    Continue Reading...

  • BufferSifting through the huzzah and the social hollerbaloo about Groupon’s IPO, I realize a simple fact. Everyone is trying to explain why Daily Deals are bad for merchants and consumers,...

    Why Groupon’s Deal Sucks for Groupon – The Achilles Heel of Margin

    BufferSifting through the huzzah and the social hollerbaloo about Groupon’s IPO, I realize a simple fact. Everyone is trying to explain why Daily Deals are bad for merchants and consumers,...

    Continue Reading...

  • <P align=left>The New Media Game is happening right now, even if you want to ignore it.  People are going online via mobile phones and it is affecting email.
<P align=left>In this first case study from <a href="http://www.mydentalchannel.com">MyDentalChannel.com </a>(disclosure;  client of DunnDirectMedia), you'll see how a dentist increased his email performance by 500%.  How did he do it?  Because he is the customer he is targeting -- fellow dentists -- he realized that email was not reaching the audience because most of them are in front of mobile phones, not computers.

    New Media Game Discovery #1: 500% Email Increase Because of Mobile

    The New Media Game is happening right now, even if you want to ignore it. People are going online via mobile phones and it is affecting email.

    In this first case study from MyDentalChannel.com (disclosure; client of DunnDirectMedia), you'll see how a dentist increased his email performance by 500%. How did he do it? Because he is the customer he is targeting -- fellow dentists -- he realized that email was not reaching the audience because most of them are in front of mobile phones, not computers.

    Continue Reading...