email marketing

The Quality Quandary – The Biggest Mistake Entrepreneur’s Make (Because Less Really is More – Pivot and Profit)

The Quality Quandary – The Biggest Mistake Entrepreneur’s Make (Because Less Really is More – Pivot and Profit)

When I read people talking about huge amounts of traffic, big email lists, and tons of Facebook Fans, it makes me laugh.

Understand that I have built an email list with 10 million, and generated over 50 million visitors to … Read the rest


Why Groupon’s Deal Sucks for Groupon – The Achilles Heel of Margin

Sifting through the huzzah and the social hollerbaloo about Groupon’s IPO, I realize a simple fact. Everyone is trying to explain why Daily Deals are bad for merchants and consumers, which might be true.

Any performance marketer with any experience … Read the rest

New Media Game Discovery #1: 500% Email Increase Because of Mobile

 

The New Media Game is happening right now, even if you want to ignore it. People are going online via mobile phones and it is affecting email.

In this first case study from MyDentalChannel.com (disclosure; client of DunnDirectMedia), you’ll … Read the rest