gaming in social media business

MySpace, the Tragedy of the Commons, and Facebook’s Future

MySpace, the Tragedy of the Commons, and Facebook’s Future

As MySpace descends from leader of social networking to being part of an advertising network, it sparked a question in my mind….

Could something similar happen to Facebook?  Does social media create short term networks which erode, and what causes … Read the rest


Rewards Marketing for Friends and Customers – an old model in a new world of mobile and social

Rewards marketing is one of the oldest games in the business, from giving people a simple report or video for an email, to building points and leaderboards that set them apart.

In the new media world developing all around us, … Read the rest