performance marketing Archive

  • BufferSifting through the huzzah and the social hollerbaloo about Groupon’s IPO, I realize a simple fact. Everyone is trying to explain why Daily Deals are bad for merchants and consumers,...

    Why Groupon’s Deal Sucks for Groupon – The Achilles Heel of Margin

    BufferSifting through the huzzah and the social hollerbaloo about Groupon’s IPO, I realize a simple fact. Everyone is trying to explain why Daily Deals are bad for merchants and consumers,...

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  • BufferInterviews are one of the best ways to generate content and connect you to people in this world increasingly driven by social media. What I found in my mentoring over...

    How to Create an Interview That Generates Results & Joint Ventures

    BufferInterviews are one of the best ways to generate content and connect you to people in this world increasingly driven by social media. What I found in my mentoring over...

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  • BufferIn October, I’m sharing my first findings in 3 years, and I hope you will join me at Blogworld if you can, because I need your help. You will find...

    The New Media Game Starts in Blogworld…

    BufferIn October, I’m sharing my first findings in 3 years, and I hope you will join me at Blogworld if you can, because I need your help. You will find...

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  • <P align=left>The New Media Game is happening right now, even if you want to ignore it.  People are going online via mobile phones and it is affecting email.
<P align=left>In this first case study from <a href="http://www.mydentalchannel.com">MyDentalChannel.com </a>(disclosure;  client of DunnDirectMedia), you'll see how a dentist increased his email performance by 500%.  How did he do it?  Because he is the customer he is targeting -- fellow dentists -- he realized that email was not reaching the audience because most of them are in front of mobile phones, not computers.

    New Media Game Discovery #1: 500% Email Increase Because of Mobile

    The New Media Game is happening right now, even if you want to ignore it. People are going online via mobile phones and it is affecting email.

    In this first case study from MyDentalChannel.com (disclosure; client of DunnDirectMedia), you'll see how a dentist increased his email performance by 500%. How did he do it? Because he is the customer he is targeting -- fellow dentists -- he realized that email was not reaching the audience because most of them are in front of mobile phones, not computers.

    Continue Reading...

  • BufferIs there anything really new in the Internet marketing Game, at least that makes money?  Ask most people and they’ll tell you how smart they are…blah blah blah.  That happens...

    Iggy’s Got Game — Meeting with AdBrite’s CEO and Moving Beyond CPM

    BufferIs there anything really new in the Internet marketing Game, at least that makes money?  Ask most people and they’ll tell you how smart they are…blah blah blah.  That happens...

    Continue Reading...