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performance marketing Archive
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Why Groupon’s Deal Sucks for Groupon – The Achilles Heel of Margin
Posted on June 8, 2011 | 5 CommentsBufferSifting through the huzzah and the social hollerbaloo about Groupon’s IPO, I realize a simple fact. Everyone is trying to explain why Daily Deals are bad for merchants and consumers,... -
How to Create an Interview That Generates Results & Joint Ventures
Posted on May 5, 2011 | No CommentsBufferInterviews are one of the best ways to generate content and connect you to people in this world increasingly driven by social media. What I found in my mentoring over... -
The New Media Game Starts in Blogworld…
Posted on September 16, 2010 | No CommentsBufferIn October, I’m sharing my first findings in 3 years, and I hope you will join me at Blogworld if you can, because I need your help. You will find... -
New Media Game Discovery #1: 500% Email Increase Because of Mobile
Posted on August 27, 2009 | 1 CommentThe New Media Game is happening right now, even if you want to ignore it. People are going online via mobile phones and it is affecting email.
In this first case study from MyDentalChannel.com (disclosure; client of DunnDirectMedia), you'll see how a dentist increased his email performance by 500%. How did he do it? Because he is the customer he is targeting -- fellow dentists -- he realized that email was not reaching the audience because most of them are in front of mobile phones, not computers.
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Iggy’s Got Game — Meeting with AdBrite’s CEO and Moving Beyond CPM
Posted on August 23, 2009 | No CommentsBufferIs there anything really new in the Internet marketing Game, at least that makes money? Ask most people and they’ll tell you how smart they are…blah blah blah. That happens...









