performance marketing

What’s the biggest disruption in the Digital Ad and Marketing Industries?

What’s the biggest disruption in the Digital Ad and Marketing Industries?

The biggest disruption is the way people receive their information, social updates, etc….moving from a world driven by TV”s and PC’s broadcasting, to one of tablets and smart phones connecting people wherever they are, and plugging these into the bigger … Read the rest

Posted on July 28th, by Declan Dunn in Digital Marketing - Brevenue, Social Media Lead Generation.
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Why Groupon’s Deal Sucks for Groupon – The Achilles Heel of Margin

Sifting through the huzzah and the social hollerbaloo about Groupon’s IPO, I realize a simple fact. Everyone is trying to explain why Daily Deals are bad for merchants and consumers, which might be true.

Any performance marketer with any experience … Read the rest

How to Create an Interview That Generates Results & Joint Ventures

Interviews are one of the best ways to generate content and connect you to people in this world increasingly driven by social media. … Read the rest

The New Media Game Starts in Blogworld…

In October, I’m sharing my first findings in 3 years, and I hope you will join me at Blogworld if you can, because I need your help.
You will find everything you are looking for here...
The New Media … Read the rest

New Media Game Discovery #1: 500% Email Increase Because of Mobile

 

The New Media Game is happening right now, even if you want to ignore it. People are going online via mobile phones and it is affecting email.

In this first case study from MyDentalChannel.com (disclosure; client of DunnDirectMedia), you’ll … Read the rest

Iggy’s Got Game — Meeting with AdBrite’s CEO and Moving Beyond CPM

Is there anything really new in the Internet marketing Game, at least that makes money?  Ask most people and they’ll tell you how smart they are…blah blah blah.  That happens in markets that are mature, at the top of the … Read the rest