Count me as one of the Google Plus fans (G+), with a lean interface and easy to manage Circles of friends that is unique in what it offers... The challenge is many people's perception, defining the social world in terms of Facebook and Twitter. Comparisons are not adequate to describe what's going on here, and both of the social stalwarts were created at
social media context marketing
Social Media Conversion: From Pleasure to Business (Pivot and Profit Podcast)
Social media is shifting so much of what people do online, that the term Internet has almost become out of date. People access who they want when they want wherever they are...and they are looking to have fun, not solve problems. Yet many of the smartest people in this industry are still focused only on what they say is proven, standard Internet marketing