social media lead generation

Rewards Marketing for Friends and Customers – an old model in a new world of mobile and social

Rewards marketing is one of the oldest games in the business, from giving people a simple report or video for an email, to building points and leaderboards that set them apart.

In the new media world developing all around us, … Read the rest

Beyond the Flat World of Clicks – The First Measure is Referrals and Rewards

I’m afraid to share this article, because in marketing, all we do is talk about clicks, and honestly, it’s all we many marketers really believe in. I saw it at a recent AdTech, where speakers talk about the shifts … Read the rest

What’s Your Facebook Farmville Water? Why Farmville (LG>DP) is Changing Your Business Into Games with Rewards

Farmville and Cityville make tons of revenue for Zynga, and still many traditional marketers are asking how?  After all, I like many of you, don’t spend my time on Farmville, and get annoyed by the messages inviting me to play … Read the rest