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social media marketing Archive
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The 3 Tiers of Social Media Partnerships and Virtual Currency – Zynga & Facebook
Posted on July 18, 2011 | No CommentsBufferSocial media is a new layer of business being ignored by many, because many of the social media experts come from a PR background, while many performance marketers sit on... -
The 1% Rule – Zynga, Virtual Currency, and Facebook for Baby Boomers
Posted on July 11, 2011 | No CommentsBuffer Take a 48 year old American man with time and money, give him a game without end and virtual currency, and what do you get? A cash cow called... -
The Quality Quandary – The Biggest Mistake Entrepreneur’s Make (Because Less Really is More – Pivot and Profit)
Posted on July 7, 2011 | 2 CommentsBufferWhen I read people talking about huge amounts of traffic, big email lists, and tons of Facebook Fans, it makes me laugh. Understand that I have built an email list... -
3 Myths of Viral Marketing Exposed – You Don’t Have to Be Weird to be Viral!
Posted on July 5, 2011 | No CommentsBufferEverything you assume about viral marketing is likely wrong… OK, maybe not everything! But if you think that simply putting kittens, puppies, beautiful women, or severely weird stuff out there... -
MySpace, the Tragedy of the Commons, and Facebook’s Future
Posted on June 28, 2011 | No CommentsBufferAs MySpace descends from leader of social networking to being part of an advertising network, it sparked a question in my mind…. Could something similar happen to Facebook? Does social... -
Trust is the New Currency – The True Impact of Social Media (Pivot and Profit Podcast)
Posted on June 23, 2011 | 3 CommentsBufferDo people TRUST your business? In the old days, like 5 years ago, trust wasn’t such a big issue, because there was a distance between you and the audience. That... -
Social Media Pivot: The Conversion Process
Posted on May 18, 2011 | No CommentsBufferIn many ways the growth of social media has created a divide, between those on the social media side who look at the follows and likes as the numbers to... -
Facebook’s EdgeRank Compared to PageRank – An Early Point of View
Posted on May 12, 2011 | No CommentsBufferFacebook’s EdgeRank has got people buzzing, mostly about what we all don’t know. If you want an excellent overview of Facebook’s EdgeRank go here, and let me sum up just a... -
Rewards Marketing for Friends and Customers – an old model in a new world of mobile and social
Posted on May 3, 2011 | No CommentsBufferRewards marketing is one of the oldest games in the business, from giving people a simple report or video for an email, to building points and leaderboards that set them... -
Beyond the Flat World of Clicks – The First Measure is Referrals and Rewards
Posted on May 2, 2011 | 2 CommentsBufferI’m afraid to share this article, because in marketing, all we do is talk about clicks, and honestly, it’s all we many marketers really believe in. I saw it at...
