social media marketing

The 3 Tiers of Social Media Partnerships and Virtual Currency – Zynga & Facebook

The 3 Tiers of Social Media Partnerships and Virtual Currency – Zynga & Facebook

Social media is a new layer of business being ignored by many, because many of the social media experts come from a PR background, while many performance marketers sit on the sidelines waiting for someone to prove how it works … Read the rest


The 1% Rule – Zynga, Virtual Currency, and Facebook for Baby Boomers

The 1% Rule – Zynga, Virtual Currency, and Facebook for Baby Boomers

Zynga, Virtual Currency, Facebook, and the New Gaming Paradigm

This is your brain on Zynga.

Take a 48 year old American man with time and money, give him a game without end and virtual currency, and what do you get?

A cash cow called Zynga, whose various Facebook games … Read the rest


The Quality Quandary – The Biggest Mistake Entrepreneur’s Make (Because Less Really is More – Pivot and Profit)

The Quality Quandary – The Biggest Mistake Entrepreneur’s Make (Because Less Really is More – Pivot and Profit)

When I read people talking about huge amounts of traffic, big email lists, and tons of Facebook Fans, it makes me laugh.

Understand that I have built an email list with 10 million, and generated over 50 million visitors to … Read the rest


3 Myths of Viral Marketing Exposed – You Don’t Have to Be Weird to be Viral!

3 Myths of Viral Marketing Exposed – You Don’t Have to Be Weird to be Viral!

Everything you assume about viral marketing is likely wrong…

OK, maybe not everything! But if you think that simply putting kittens, puppies, beautiful women, or severely weird stuff out there will automatically make something viral, you’re missing the point.

And … Read the rest


MySpace, the Tragedy of the Commons, and Facebook’s Future

MySpace, the Tragedy of the Commons, and Facebook’s Future

As MySpace descends from leader of social networking to being part of an advertising network, it sparked a question in my mind….

Could something similar happen to Facebook?  Does social media create short term networks which erode, and what causes … Read the rest


Trust is the New Currency – The True Impact of Social Media (Pivot and Profit Podcast)

Do people TRUST your business?

In the old days, like 5 years ago, trust wasn’t such a big issue, because there was a distance between you and the audience.  That distance is gone, which is why trust is becoming the … Read the rest

Social Media Pivot: The Conversion Process

In many ways the growth of social media has created a divide, between those on the social media side who look at the follows and likes as the numbers to follow, while actual business as a whole has been slow.… Read the rest

Facebook’s EdgeRank Compared to PageRank – An Early Point of View

Facebook’s EdgeRank Compared to PageRank – An Early Point of View

Facebook’s EdgeRank has got people buzzing, mostly about what we all don’t know. If you want an excellent overview of Facebook’s EdgeRank go here, and let me sum up just a few of the basic points before diving into … Read the rest


Rewards Marketing for Friends and Customers – an old model in a new world of mobile and social

Rewards marketing is one of the oldest games in the business, from giving people a simple report or video for an email, to building points and leaderboards that set them apart.

In the new media world developing all around us, … Read the rest

Beyond the Flat World of Clicks – The First Measure is Referrals and Rewards

I’m afraid to share this article, because in marketing, all we do is talk about clicks, and honestly, it’s all we many marketers really believe in. I saw it at a recent AdTech, where speakers talk about the shifts … Read the rest