social media marketing
Social media is a new layer of business being ignored by many, because many of the social media experts come from a PR background, while many performance marketers sit on the sidelines waiting for someone to prove how it works … Read the rest
Take a 48 year old American man with time and money, give him a game without end and virtual currency, and what do you get?
A cash cow called Zynga, whose various Facebook games … Read the rest
The Quality Quandary – The Biggest Mistake Entrepreneur’s Make (Because Less Really is More – Pivot and Profit)
When I read people talking about huge amounts of traffic, big email lists, and tons of Facebook Fans, it makes me laugh.
Understand that I have built an email list with 10 million, and generated over 50 million visitors to … Read the rest
Everything you assume about viral marketing is likely wrong…
OK, maybe not everything! But if you think that simply putting kittens, puppies, beautiful women, or severely weird stuff out there will automatically make something viral, you’re missing the point.
And … Read the rest
As MySpace descends from leader of social networking to being part of an advertising network, it sparked a question in my mind….
Could something similar happen to Facebook? Does social media create short term networks which erode, and what causes … Read the rest
Do people TRUST your business?
In the old days, like 5 years ago, trust wasn’t such a big issue, because there was a distance between you and the audience. That distance is gone, which is why trust is becoming the … Read the rest
In many ways the growth of social media has created a divide, between those on the social media side who look at the follows and likes as the numbers to follow, while actual business as a whole has been slow.… Read the rest
Facebook’s EdgeRank has got people buzzing, mostly about what we all don’t know. If you want an excellent overview of Facebook’s EdgeRank go here, and let me sum up just a few of the basic points before diving into … Read the rest
Rewards marketing is one of the oldest games in the business, from giving people a simple report or video for an email, to building points and leaderboards that set them apart.
In the new media world developing all around us, … Read the rest