Irony Disclosure: Dr. Mani Sivasubramanian and I shared this discussion on
I am scared to write this article, because so many people think they know what content marketing is, and how to write a headline.
I’m facing a powerful, polarizing bias based on taking sides, content versus marketing….you can’t be both!… Read the rest
Content marketing used to be blogs, audio, maybe a video here or there. Yet last year, according to research from the Content Council, content budgets went from 12.6% two years ago, to 23.6% of marketing budgets today – and … Read the rest