Digital Marketing – Brevenue

Do you bet on quantity or mine for quality?

The Quality Quandary – The Biggest Mistake Entrepreneur’s Make (Because Less Really is More – Pivot and Profit)

When I read people talking about huge amounts of traffic, big email lists, and tons of Facebook Fans, it makes me laugh.

Understand that I have built an email list with 10 million, and generated over 50 million visitors to … Read the rest

blueripple

The Real Contextual Marketing – How to Get Recommended By Others – Creating the Context for Referrals

If you’ve read any of my articles on social media (like Brevenue or Social Media Lead Generation), you know that referrals are what drive business today.

How do you get a referral, one that generates revenue, or even … Read the rest

Shenzhen

MySpace, the Tragedy of the Commons, and Facebook’s Future

As MySpace descends from leader of social networking to being part of an advertising network, it sparked a question in my mind….

Could something similar happen to Facebook? ¬†Does social media create short term networks which erode, and what causes … Read the rest

Trust is the New Currency – The True Impact of Social Media (Pivot and Profit Podcast)

Do people TRUST your business?

In the old days, like 5 years ago, trust wasn’t such a big issue, because there was a distance between you and the audience. ¬†That distance is gone, which is why trust is becoming the … Read the rest

The Facebook Ad Formula – Show Them How to Turn from Friends into Likes (THEN Customers)

The impact of social media is most felt by the amazing control Facebook has over it’s huge audience, by some estimates up to 25% of all Internet traffic results from Facebook.

So what do most business people start thinking? How … Read the rest