Social Media Lead Generation
3 Myths of Viral Marketing Exposed – You Don’t Have to Be Weird to be Viral!
Everything you assume about viral marketing is likely wrong…
OK, maybe not everything! But if you think that simply putting kittens, puppies, beautiful women, or severely weird stuff out there will automatically make something viral, you’re missing the point.
And … Read the rest
The Real Contextual Marketing – How to Get Recommended By Others – Creating the Context for Referrals
If you’ve read any of my articles on social media (like Brevenue or Social Media Lead Generation), you know that referrals are what drive business today.
How do you get a referral, one that generates revenue, or even … Read the rest
MySpace, the Tragedy of the Commons, and Facebook’s Future
As MySpace descends from leader of social networking to being part of an advertising network, it sparked a question in my mind….
Could something similar happen to Facebook? Does social media create short term networks which erode, and what causes … Read the rest
Trust is the New Currency – The True Impact of Social Media (Pivot and Profit Podcast)
Do people TRUST your business?
In the old days, like 5 years ago, trust wasn’t such a big issue, because there was a distance between you and the audience. That distance is gone, which is why trust is becoming the … Read the rest
The Facebook Ad Formula – Show Them How to Turn from Friends into Likes (THEN Customers)
The impact of social media is most felt by the amazing control Facebook has over it’s huge audience, by some estimates up to 25% of all Internet traffic results from Facebook.
So what do most business people start thinking? How … Read the rest
The Good Leak is Missing: Why Daily Deals & Groupons Need a new Business Model and Won’t Scale
Deals businesses like Groupon are based on an old model of rewards rewarding leakage, instead of participation.
Leaks sink ships, leaks in business usually cause you to sink, yet there is one leak that is good…this followup to my article … Read the rest