Social Media Lead Generation
Rewards Marketing for Friends and Customers – an old model in a new world of mobile and social
Rewards marketing is one of the oldest games in the business, from giving people a simple report or video for an email, to building points and leaderboards that set them apart.
In the new media world developing all around us, … Read the rest
Beyond the Flat World of Clicks – The First Measure is Referrals and Rewards
Updated 08/12/20
I’m afraid to share this article because in marketing, all we do is talk about clicks, and it’s all many marketers really believe in. I hear this “truth” repeated on podcasts, where Experts talk about the shifts of … Read the rest
What’s Your Facebook Farmville Water? Why Farmville (LG>DP) is Changing Your Business Into Games with Rewards
Farmville and Cityville make tons of revenue for Zynga, and still many traditional marketers are asking how? After all, I like many of you, don’t spend my time on Farmville, and get annoyed by the messages inviting me to play … Read the rest
Brevenue – How do I measure the effect of social media marketing on my business?
Most money on the Internet is still made the old fashioned way, by providing a problem to a solution. Resolving pain for consumers is an age old process of marketing. After listening to folks at AdTech, it’s surprising that so … Read the rest
FMG University – How to Turn Friends into Fans and Customers
Just had to share some excitement for this morning, as FMG University goes live. FMG (fun-money-good) began back in 2005 as a way to empower small businesses, experts, and entrepreneurs to get their message out via blogging and podcasting.
What … Read the rest