Viral-Email Lead Generation

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The Real Contextual Marketing – How to Get Recommended By Others – Creating the Context for Referrals

If you’ve read any of my articles on social media (like Brevenue or Social Media Lead Generation), you know that referrals are what drive business today.

How do you get a referral, one that generates revenue, or even … Read the rest

The Facebook Ad Formula – Show Them How to Turn from Friends into Likes (THEN Customers)

The impact of social media is most felt by the amazing control Facebook has over it’s huge audience, by some estimates up to 25% of all Internet traffic results from Facebook.

So what do most business people start thinking? How … Read the rest

The Good Leak is Missing: Why Daily Deals & Groupons Need a new Business Model and Won’t Scale

Deals businesses like Groupon are based on an old model of rewards rewarding leakage, instead of participation.

Leaks sink ships, leaks in business usually cause you to sink, yet there is one leak that is good…this followup to my article Read the rest

Why Groupon’s Deal Sucks for Groupon – The Achilles Heel of Margin

Sifting through the huzzah and the social hollerbaloo about Groupon’s IPO, I realize a simple fact. Everyone is trying to explain why Daily Deals are bad for merchants and consumers, which might be true.

Any performance marketer with any experience … Read the rest