content marketing strategy

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Culture Sculpture Podcast – The Origin Story

You want to share your story, so you begin writing it down, separate from your audience. You … Read the rest

Content Marketing Strategy

Content Marketing Budgets Almost Double, Yet 48% Don’t Trust the Numbers [research data]

Content marketing used to be blogs, audio, maybe a video here or there. Yet last year, according to research from the Content Council, content budgets went from 12.6% two years ago, to 23.6% of marketing budgets today – and … Read the rest