gaming in social media business

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MySpace, the Tragedy of the Commons, and Facebook’s Future

As MySpace descends from leader of social networking to being part of an advertising network, it sparked a question in my mind….

Could something similar happen to Facebook?  Does social media create short term networks which erode, and what causes … Read the rest

June 28, 2011 Digital Marketing - Brevenue, Pivot and Profit, Social Media Lead Generation No Comments

Rewards Marketing for Friends and Customers – an old model in a new world of mobile and social

Rewards marketing is one of the oldest games in the business, from giving people a simple report or video for an email, to building points and leaderboards that set them apart.

In the new media world developing all around us, … Read the rest

May 3, 2011 Social Media Lead Generation No Comments