social media lead generation

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Social Media Conversion: From Pleasure to Business (Pivot and Profit Podcast)

Social media is shifting so much of what people do online, that the term Internet has almost become out of date. People access who they want when they want wherever they are…and they are looking to have fun, not solve … Read the rest

Facebook EdgeRank compared to Google's PageRank

Facebook’s EdgeRank Compared to PageRank – An Early Point of View

Facebook’s EdgeRank has got people buzzing, mostly about what we all don’t know. If you want an excellent overview of Facebook’s EdgeRank go here, and let me sum up just a few of the basic points before diving into … Read the rest

How to Create an Interview That Generates Results & Joint Ventures

Interviews are one of the best ways to generate content and connect you to people in this … Read the rest

Rewards Marketing for Friends and Customers – an old model in a new world of mobile and social

Rewards marketing is one of the oldest games in the business, from giving people a simple report or video for an email, to building points and leaderboards that set them apart.

In the new media world developing all around us, … Read the rest

Beyond the Flat World of Clicks – The First Measure is Referrals and Rewards

I’m afraid to share this article, because in marketing, all we do is talk about clicks, and honestly, it’s all we many marketers really believe in. I saw it at a recent AdTech, where speakers talk about the shifts … Read the rest