social media marketing

The 3 Tiers of social Media Partnerships

The 3 Tiers of Social Media Partnerships and Virtual Currency – Zynga & Facebook

Social media is a new layer of business being ignored by many, because many of the social media experts come from a PR background, while many performance marketers sit on the sidelines waiting for someone to prove how it works … Read the rest

Zynga, Virtual Currency, Facebook, and the New Gaming Paradigm

The 1% Rule – Zynga, Virtual Currency, and Facebook for Baby Boomers

Take a 48 year old American man with time and money, give him a game without end and virtual currency, and what do you get?

A cash cow called Zynga, whose various Facebook games like Cityville and Farmville are generating … Read the rest

Do you bet on quantity or mine for quality?

The Quality Quandary – The Biggest Mistake Entrepreneur’s Make (Because Less Really is More – Pivot and Profit)

When I read people talking about huge amounts of traffic, big email lists, and tons of Facebook Fans, it makes me laugh.

Understand that I have built an email list with 10 million, and generated over 50 million visitors to … Read the rest

Shenzhen

MySpace, the Tragedy of the Commons, and Facebook’s Future

As MySpace descends from leader of social networking to being part of an advertising network, it sparked a question in my mind….

Could something similar happen to Facebook? ¬†Does social media create short term networks which erode, and what causes … Read the rest

Trust is the New Currency – The True Impact of Social Media (Pivot and Profit Podcast)

Do people TRUST your business?

In the old days, like 5 years ago, trust wasn’t such a big issue, because there was a distance between you and the audience. ¬†That distance is gone, which is why trust is becoming the … Read the rest