social media marketing

Social Media Pivot: The Conversion Process

In many ways the growth of social media has created a divide, between those on the social media side who look at the follows and likes as the numbers to follow, while actual business as a whole has been slow.… Read the rest

Facebook EdgeRank compared to Google's PageRank

Facebook’s EdgeRank Compared to PageRank – An Early Point of View

Facebook’s EdgeRank has got people buzzing, mostly about what we all don’t know. If you want an excellent overview of Facebook’s EdgeRank go here, and let me sum up just a few of the basic points before diving into … Read the rest

Rewards Marketing for Friends and Customers – an old model in a new world of mobile and social

Rewards marketing is one of the oldest games in the business, from giving people a simple report or video for an email, to building points and leaderboards that set them apart.

In the new media world developing all around us, … Read the rest

Beyond the Flat World of Clicks – The First Measure is Referrals and Rewards

I’m afraid to share this article, because in marketing, all we do is talk about clicks, and honestly, it’s all we many marketers really believe in. I saw it at a recent AdTech, where speakers talk about the shifts … Read the rest

Finally I Blog — “The Rumors of Declan Dunn’s Death” are Greatly Exaggerated…;-)

I love this Game, and it’s why I’m back to really blog, myself, for the first time since 2005. 

If you know me, you’ve likely read or seen me speak so many times prior to 2005.  Yet since then I

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The Growth Generation Method

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