social media marketing
In many ways the growth of social media has created a divide, between those on the social media side who look at the follows and likes as the numbers to follow, while actual business as a whole has been slow.… Read the rest
Facebook’s EdgeRank has got people buzzing, mostly about what we all don’t know. If you want an excellent overview of Facebook’s EdgeRank go here, and let me sum up just a few of the basic points before diving into … Read the rest
Rewards marketing is one of the oldest games in the business, from giving people a simple report or video for an email, to building points and leaderboards that set them apart.
In the new media world developing all around us, … Read the rest
I’m afraid to share this article, because in marketing, all we do is talk about clicks, and honestly, it’s all we many marketers really believe in. I saw it at a recent AdTech, where speakers talk about the shifts … Read the rest
If you know me, you’ve likely read or seen me speak so many times prior to 2005. Yet since then I