Digital Marketing – Brevenue

The Good Leak is Missing: Why Daily Deals & Groupons Need a new Business Model and Won’t Scale

Deals businesses like Groupon are based on an old model of rewards rewarding leakage, instead of participation.

Leaks sink ships, leaks in business usually cause you to sink, yet there is one leak that is good…this followup to my article Read the rest

The 3 Primal Forces of Entrepreneurs – Pivot and Profit Podcast

If you are not solving a problem, you are not relevant; if you are not a member of the market, the tribe you seek, how can you be relevant?

Seems like everyone must be an entrepreneur these days, from those … Read the rest

Why Groupon’s Deal Sucks for Groupon – The Achilles Heel of Margin

Sifting through the huzzah and the social hollerbaloo about Groupon’s IPO, I realize a simple fact. Everyone is trying to explain why Daily Deals are bad for merchants and consumers, which might be true.

Any performance marketer with any experience … Read the rest

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When Not Knowing is the Right Attitude to Take – Like Now!

Is the idea that you know what you are doing a bluff?  After all, we want to be confident and assured that you, unlike ourselves, are in control, know what’s up, and can do the right thing.

Yep, sure, keep … Read the rest

Why You Resist Change When Resistance is Futile: Because It’s Your Point of View (Pivot and Profit Podcast)

It’s no longer about finding the solutions, we are the solution.

Marilyne Woodsmall, author of People Patterns Power

When most people start out in business, there is this expectation of success, that it’s like a job. Then things … Read the rest

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The Fear Pivot – Why Fear Failure When Action Leads to Success? Pivot and Profit

You are an entrepreneur and you are in business for one reason, to succeed. It’s your mission, your life, or at least that’s what you tell everyone.

Then when no one’s looking, you sit and ponder how to make a … Read the rest

The Growth Generation Method

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